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YOUTH JUICE COLLAGEN SCALP TREATMENT

Helps create optimal scalp condition for youthfully thick, supple, resilient hair. $46.00 Why It’s Wow Helps keep hair in its prime: thick, strong, supple Proven to reduce shedding by up to 90% in 28 days Creates optimal conditions for hair growth No greasy feel or build up

Dream Filter Hard Water Hair Detox

Removes color-distorting minerals in 3 minutes revealing brighter, shinier, silkier hair

WHY IT'S WOW

Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by hard water residues

COLOR SECURITY SHAMPOO

The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types.

WHY IT'S WOW

One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss

COLOR SECURITY CONDITIONER (Fine To Normal Hair)

Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection

WHY IT'S WOW

Superlight hydrator and power detangler Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair 3 levels of thermal protection keep hair safe from dehydration and dulling

COLOR SECURITY CONDITIONER (Normal to Thick Hair)

Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection

WHY IT'S WOW

Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair 3 levels of thermal protection keep hair safe from dehydration and dulling Rich moisture without greasiness

MONEY MIST

A GAME-CHANGER...FOR EVERY HEAD OF HAIR! Money Mist Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.

WHY IT'S WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + defrizzes for smooth, silky, luxe texture Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down Heat & UV Protection

Money Masque

Deep hydrating hair treatment for all hair types

WHY IT'S WOW

Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness For all hair types Heat protection

Extra Strength Dream Coat

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. WHY IT'S WOW Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos

Dream Coat Anti-Frizz Treatment

#1 Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity

WHY IT'S WOW

Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth Groundbreaking humidity-blocking technology stops moisture from wrecking your style Ultra-light spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos

Dream Coat For Curly Hair

One-step solution for frizz-free, crunch-free curls

WHY IT'S WOW

One-step solution for frizz-free, crunch-free curls Combined benefits of gels + serums + creams without crunchiness, greasiness or weight Alcohol-free, non-drying, adds moisture

Dream Cocktail Kale-Infused

Clinically-proven to make hair 50% stronger in a single blow dry, reduces breakage, repairs split ends, heat protectant

WHY IT'S WOW

Makes a major difference with just one blow dry 50% less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant

Dream Cocktail Coconut-Infused

Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment.

WHY IT'S WOW

Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant

Dream Cocktail Carb-Infused

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry

WHY IT'S WOW

Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant

Raise the Root Thicken and Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

WHY IT'S WOW

Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Use on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles

Xtra Large Bombshell Volumizer

First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days

WHY IT'S WOW

Free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Weightless Heat protection

STYLE ON STEROIDS Color-Safe Texturizing Spray

Instant big hair + sexy, long-lasting texture without stiffness

WHY IT'S WOW

Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing Never sticky or stiff Powerful heat protection

CULT FAVORITE FIRM & FLEXIBLE HAIR SPRAY

Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing

WHY IT'S WOW

Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Heat protection, UV protection, humidity-resistant

1-MINUTE TRANSFORMATION CREAM On-the-spot Frizz Fix

Smooths, tames and de-frizzes instantly with Avocado and Omega 3’s

WHY IT'S WOW

Instant on-the-spot frizz fix Apply to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair

Pop + Lock Frizz-Control and Glossing Serum

Smooths frizz, seals split ends, moisturizes, prevents color fade, has UV + heat protection

WHY IT'S WOW

Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and seals split ends 3 levels of heat protection Protects against UV rays and color fade

Color Control Toning + Styling Foam for blonde, gray and highlights

Instantly rids hair of brassy tones; no mess; no crunch, no stiffness, no stickiness; soft volume

WHY IT'S WOW

Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Also available for brunette hair

Color Control Toning + Styling Foam for Brunette Hair

Instantly rids hair of brassy tones; no mess; no crunch, no stiffness, no stickiness; soft volume

WHY IT'S WOW

Blue-tinted foam neutralizes orange and brassy tones instantly No-mess alternative to blue shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Also available for blonde hair

Speed Dry Blow Dry Spray

Clinically-proven to cut blow-dry time by 30%; alcohol-free

WHY IT'S WOW

Reduces drying time (blow dry or air dry) by 30% or more Alcohol-free New technology works like shrink wrap to squeeze out water without dehydrating hair Heat protection

NEW CURL WOW!

Imagine: perfectly bundled, bouncy, juicy curls that look and feel totally natural, totally naked... like nothing is on your hair! Curl Wow’s “Naked Technology” (aka our proprietary Profaxil-18 Complex™) uses completely new micro-dispersion technology to moisturize, defrizz and define curls so there’s no weight, no greasy feel, no crunch and no rigid cast.

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

WHY IT'S WOW

Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1 year usage for one compact No waxes, no dyes, no PPD’s + cruelty-free